Page 73 - TAIWAN TOBACCO CONTROL ANNUAL REPORT 2019

caused posed by smoking and to become part of the smoking cessation program for their friends and families. The 2013 media advertisements included "Hugs," second generation cessation promotional materials that include "Grandchildren," "Care for the Kids," and "Care for Your Wallet and Family" which focused upon health impacts to family members as a result of smoking so that smokers become aware of the harms posed by second-hand smoke. In 2014, major efforts included Quit & Win campaigns, replacement of new warning images and texts on tobacco product containers, new policy prohibiting smoking in park areas, and press conference for the Smoking Cessation Bag. These efforts were supported by media advertisements such as "Faces", "Dominoes," and "Ultrasonography" which exposed to the general public the multiple health harms caused by smoking. In 2015, a sign-up campaign titled "Create Ultimate Bliss and Spread Love by Quitting Smoking" to raise public concern for smoke-free environments and smoke-free families in an effort to promote healthy and smoke-free lifestyles. As of 2016, the Tobacco Hazards Prevention Act has been in force for 7 years. The goal is to direct the attention of teenagers to issues pertaining to smoking and second-hand smoke and increase the motivation of the general public to quit smoking through "quit & win" competitions. In June 2017, a "return home" press conference was convened on occasion of the 15th anniversary of establishment of the helpline and cigarette tax adjustments. Through the presentation of success stories, smokers were encouraged to quit smoking immediately and seek professional help. The motivation to quit smoking and willingness to call the helpline were thereby increased (Fig. 1-11). Fig. 1-11 Number of monthly active calls over the years 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 2013/11~12 multimedia of story of hugging, advertisement of story of Jam Shiaw playing drums 10/27~11/9 television advertisements of story of ultrasonic + story of dominoes+story of face towa 3/28~3/31boradcasting station advertisement of story of prohibition of smoking at national parks 8/20-9/10 E-cigarette advertisement by Health Promotion Administration 1-9/14 TV station LED marquee advertising September~December outdoor advertisement by Health Promo-tion Administration 10/11-10/27,11/21-12/5 FTV News Channel LED marquee advertising 11/1-11/8,12/13-12/16,12/19 EBC News LED marquee advertising 2012/7 tobacco business operator increased tobacco price by $5 per pack 11/1~11/30 radio broadcasts of story of ultrasonic + story of dominoes and advertisements of story of outdoor, network October~December with broadcasting station advertisements of story of heroes, story of prohibition of smoking in national parks 3/21,23,28,29 EBC News Marquee advertising 4/11,12,19,20,25,28 FTV NEWS Marquee advertising 5/8,10,16,18,22,24 EBC News Marquee advertising 6/6,8,14,16,20,22,27,28FTV NEWS Marquee 7/3,5 EBC News Marquee advertising 7/11,12,18 FTV News Marquee advertising 2009/1 implementation of new regulations of the Tabaco Hazards Prevention Act and 2/20~3/21 alveoli advertisement 10/8~11/21 sponge and tar advertisement 2012/1/16~2/11 advertisments of the stories of tobacco cessation fighter, Yi-Yi Shen, Jenna etc. of story of bride 11/24~11/30 advertisement of story of solo by Feng Xu 12/8~12/14 2017/10/9-12/15 Third-hand smoke TV commercials/broadcasts by the Health Promotion Administration and online/outdoor media advertisements; FB post by the Health Promotion Administration on Nov 1 – Turtledrawturtle Third-hand smoke - three small stories of love: From October 12, 2019 to November 18, 2019 in broadcast media From November 30, 2019 to December 12, 2019 - Online media From December 6, 2019 to December 25, 2019 - TV media 2009/6 tobacco health surcharge increased by $10 per pack ($20 per pack) 5/1~5/15 alveoli advertisement 16~9/21 alveoli advertisement cessation professional advertisemen 2010/4/19~5/12 sponge and tar advertisement of tobacco cessation for health and comfort 8/24~9/5 advertisement of story of solo by Feng Xu 2013/7 tobacco business operator increased tobacco 9/ 11/1~11/30 10/27~11/30 tobacco advertisement of the 9/1~9/22 sponge and 8/6~8/19, 9/5~9/22 tar advertisement advertisement of story of bride 2/6~2/16, 3/30~4/7, 5/6~5/19 advertisement of the s hide and seek tory of story 5/12~5/31 advertisement 2012/3 implementation of second generation of tobacco cessation implementation of second generation tobacco cessation advertisement of 2013/8~12 radio broadcast story of bride for second generation tobacco cessation 2014/12 tobacco cessation press conference on r rd 1/25-1/29、2/15-2/19、3/1-3/4、 3/15-3/17FTV LED marquee advertising 2/22-2/28Google Adwords 3/7-3/13Yahoo Bing Ads of story of good for children, story of 20 NTD save your money and care for family, story ofprohibition of smoking in national parks 2013/5-6 radio broadcast for second generati tobacco cessation 13/3 first anniversary fo 2014/9 television advertisements of story of ultrasonic + story of dominoes 5/25-6/8、7/11-7/22FTV LED marquee advertising March 13, 14, 15, 16, and 20 in 2/7-2/14 “True Hero” TV advertisement 2019 - EBC news ticker price by $5 per pack September~December with broadcasting station adver-tisements 2017/6/12 Tobacco tax increase by June 3, 2019 - Press conference for successful cases of the smoking cessation hotline From July 23, 2019 to August 22, 2019 and from September 15, 2019 to September 23, 2019 - BCC Advertising June 2019 - Quit smoking promotion activities in cooperation with Watson’s Drug Store 20 71 09/Jan. 09/Mar. 09/May. 09/Jul. 09/Sept. 09/Nov. 10/Jan. 10/Mar. 10/May. 10/Jul. 10/Sept. 10/Nov. 11/Jan. 11/Mar. 11/May. 11/Jul. 11/Sept. 11/Nov. 12/Jan. 12/Mar. 12/May. 12/Jul. 12/Sept. 12/Nov. 13/Jan. 13/Mar. 13/May. 13/Jul. 13/Sept. 13/Nov. 14/Jan. 14/Mar. 14/May. 14/Jul. 14/Sept. 14/Nov. 15/Jan. 15/Mar. 15/May. 15/Jul. 15/Sept. 15/Nov. 16/Jan. 16/Mar. 16/May. 16/Jul. 16/Sept. 16/Nov. 17/Jan. 17/Mar. 17/May. 17/Jul. 17/Sept. 17/Nov. 18/Jan. 18/Mar. 18/May. 18/Jul. 18/Sept. 18/Nov. Year/Month Incoming call volume Reducing the Demand for Tobacco