Page 72 - TAIWAN TOBACCO CONTROL ANNUAL REPORT 2019

months, and 6 months after the treatment to track and investigate the success rate of smoking cessation. From 2003 to 2018, telephone counseling received 1,241,387 calls for a total of 336,647 individual cases. Overall satisfaction for cases that accept case management services exceeded 85% throughout the years with over a 40% success rate for cases that received multiple counseling sessions (Fig. 1-10). Fig. 1-10 Taiwan Smokers' Helpline service volume over the years 120,000 In 2015, advertisements (story of heroes, story of dominoes, and story of ultrasonic) were launched and (the event of joint signatures with million fortunate of tobacco cessation for love) was organized. Advertisement on October, 2008 (protect your lungs). In the same year, with the new regulations of Tobacco Haz-ards Prevention Act scheduled for implementation on January 2009 and the influences of the tobacco package warning signs in October, active calls from the public in-creased gradually. On January 2009, with the influences of the new regula-tions of the Tobacco Hazards Prevention Act becoming effective (public andworkplaces of more than 3 people prohibited from smoking, tobacco package warning signs) and the tobacco health and welfare surcharge increased to $20 per pack in June (protect your lungs) and the (story of tar and sponge) advertisement, the quantity of active calls increased dramatically. 83,839 2009 In 2010, the tobacco cessation integrated care network was launched in order to provide diverse tobacco cessation service resources. 89,808 In 2011, through family influence and celebrity testimony on tobacco cessation experience, smokers were encouraged to quit smoking as early as possible. In March 2012, the second generation of the tobacco cessation treatment program was launched and the assistance was upgraded, which was cost saving and helpful to health. In 2013, (story of hugging) and second generation tobacco propaganda, encouraging smokers to quit smoking as early as possible. 101,834 On April 1, 2014, the regulation prohibiting smoking at national parks, national natural parks, landscape specific areas and specified forest entertainment areas except for designated smoking areas was announced, the change of tobacco package warning signs was announced on June 1, 2014, advertisements (story of dominoes, story of ultrasonic) were launched and tobacco cessation press confer-ence were held. Tobacco tax increase by 20 NTD in June 2017 – “Return Home” Press Conference to present achievements and successes over the past 15 years – Third-hand smoke “Sponge” Advertisement. In 2005, the outpatient clinical tobacco cessation 983 104,436 As of 2016, the Tobacco Hazards Prevention Act has been in force for 7 years and the Quit&Win Competition was organized. 77,968 2016 100,000 treat-ment subsidy was increased; the On February 2006, the tobacco surcharge increased to $10perpack. 69,246 55,581 2007 90,632 2018 Quit&Win contest. 80,723 2018 Year willingness of the public in tobacco cessation also 80,000 increased. 76,800 2008 75,146 2017 67,712 60,000 40,000 20,000 - 2010 2013 2014 2015 8,4 69 8,2 7 70 2005 2006 2011 2012 New provisions of the Tobacco Hazards Prevention Act were enacted on January 11, 2009. In addition to improve promotion by local governments and medical institutions, media advertisements on tobacco harms (such as those depicting lung alveoli and tar), warning texts, and pictures on tobacco product containers and increased tobacco product health and welfare surcharges enacted in on June of the same year has gradually created an atmosphere more conducive to smoking cessation. The number of calls received in November 2009 would mark the peak from 2008 to 2012. In order to provide a supportive environment and help smokers quit, the 2010 "Quit Smoking Movement Year" began mobilizing medical professionals in every field to partake in the "Battle to Save Lives" and create a "Chapter on Professional Smoking Cessation" promotion clip that was aired from October to November 2010 in order to promote the importance of having professional support for smoking cessation. During this period, the number of calls received at TSH increased by 1.5 times in November when compared to that of October. Helpline service representatives found during the Conversation that the callers acknowledged the introduction of smoking cessation resources mentioned in the advertisement and provide support in helping achieve further understanding and utilization of professional support for smoking cessation. In 2011, multimedia advertisements based on appeals to emotions with as the "The Bride" and "Smoking Cessation Fighter" with on celebrity testimony on smoking cessation were aired to remind smokers to quit early and warned people about the dangers of smoking and second-hand smoke. In March 2012, the Second Generation Cessation payment scheme was initiated to greatly reduce the economic burdens of smoking cessation services and provide immediate health benefits. The plan provided substantial savings for smokers trying to quit and improved their motivation to quit by collaborating with media promotions titled "The Bride" and "Soliloquy of Xu Feng" the cancer warrior, smokers and addicts to tobacco products are reminded once again to not dismiss the health harms Number of people serviced