Page 74 - TAIWAN TOBACCO CONTROL ANNUAL REPORT 2019

◎ Quit smoking promotion activities in cooperation with Watson's Drug Store Changing times and transformation of public communication media meant that traditional landlines are no longer the only means of communication. In view of the rising ubiquity of smartphones, mobile phone dial-in and text messaging services were added to the smokers’ helpline in June 2008 to enhance the convenience of calling the helpline. Channels of social support were added to facilitate smoking cessation and increase utilization of relevant services by smokers. Additionally, the HPA obtained broadcasting rights to Australia’s cessation helpline advertisements, integrating the contents with the enactment of new provisions of the Tobacco Hazards Prevention Act on January 11, 2009 to remake the "New Rules - Quit Now" advertisements. External resources such as government agencies, medical institutions, workplaces, school campuses, and communities were combined for focus marketing. Of the callers to the TSH, 99.81% received immediate counseling upon request in 2018, which was higher than the 50% requirement recommended by the US Center of Disease Control (as shown in Table 1-9). Table 1-9 Recommended indicators of the US Centers for Disease Control and Prevention v.s. the current performance of the TSH Service indicator CDC recommended level TSH performance in 2018 Call completion rate 90%-95% 95.01% Call completion rate within 30 seconds 95% 98.32% Returning calls within 24 hours 100% 100% Delivery of pamphlets and relevant information within 48 hours 100% 100% Immediate service rate for individual cases after call completion 50% 99.81% 72 Source: Taiwan Smokers’ Helpline (TSH), commissioned by the Health Promotion Administration