Page 42 - TAIWAN TOBACCO CONTROL ANNUAL REPORT 2019

For penalizing violations of the new provisions of the Tobacco Hazards Prevention Act, a total of 137,934 inspections of tobacco product containers were jointly conducted with local health bureaus in 2017. Local health bureaus also carried out a total of 145,715 joint-audits of signs and displays placed at locations selling tobacco products. A total of 16 citations were issued with a total of fine amounting to NT$445,000. Promotion and Training Promotion and Effectiveness of Tobacco Control Advocacy In 2017, media advocacy on tobacco control was centered around the dangers of tobacco products and e-cigarettes, smoking cessation services, and COPD prevention. Health education materials including video clips, broadcasts, posters, leaflets, and brochures have been created for different target groups. Multimedia advocacy relied on TV, broadcasts, outdoor, print, and online advertising, and social media. The goal of these efforts is to raise public awareness of the health Hazards posed by first-, second-, and third-hand smoke and e-cigarettes and the benefits of smoking cessation through emotional appeals, celebrity endorsement, and NGO and inter- ministerial initiatives. Different categories of smokers are reminded to quit smoking earlier to protect their own health and that of their families. ◎ Press conference for the launch of the interactive teaching vehicle related to smoke hazards, which invited the chairman of the Taiwan Medical Association and legislative member Dr. Chiu Tai-Yuan to participate in the event. Tobacco Control Education Vehicle Families provide the living environment in which children grow up. If family members are smokers, young children are exposed to second-hand and third-hand smoke on a long-term basis. The Health Promotion Administration of the Ministry of Health and Welfare cooperated with the famous illustrator Turtledrawturtle in the creation of the first interactive experience vehicle 40