Page 41 - TAIWAN TOBACCO CONTROL ANNUAL REPORT 2019

Since 2015, new warning label designs and databases have been developed by design companies and through calls for submissions by the public. The competition event of "Warning Sign PK" received a total of 619 works of art submitted to participate the event. After numerous evaluations by experts and scholars, 1 gold medalist, 2 silver medalists and 2 bronze medalists were elected along with 10 pieces of outstanding creations. In addition, 3 expert seminars were held and more than 30 experts and scholars were invited to discussions, suggesting that for the future warning label design, it would be the most optimal to express the information with strong and direct presentations. In the 3 sessions of group seminars, comments on the development of warning labels were also proposed, and the result of eye-movement tracker showed that images expressing high levels of fear could indeed obtain greater attention. It is expected to develop labels with warning effect in order to generate warning effects on the smoking public as well as providing health knowledge such that the smoking amount of smokers can be reduced or actions for quitting smoke can be aroused. The 2016 Program for Development of Pictorial Health Warnings and relevant Databases represented a follow- up implementation of the results achieved in 2015. The following tasks have been accomplished: Organization of three expert panel discussions and six group discussions in northern, central, and southern Taiwan, carrying out of four major warning label design revisions, creation of warning label videos, quantitative surveys all over Taiwan, and organization of consensus conferences on alternating updates of pictorial health warnings on tobacco product containers. In addition, literature overviews and research is conducted on the latest trends in the field of warning label design and plain packaging. Since the policy implementation on June 1, 2014, the effect will gradually decrease as smokers become familiar with the graphic health warning label of cigarette packages. Thus, in the view that the graphic health warning label shall be shown on the second wave of cigarette packages, the World Health Organization (WHO) indicated that the graphic warning must be replaced by multiple selection of graphic designs when necessary in order for the warning to be effective. Amended Articles 13 and 2 warning diagrams on tobacco product containers for the Regulations for the Testing of Yields of Nicotine and Tar Contained in Tobacco Products and the Labeling of Cigarette Containers in June 14, 2019 to make the graphic health warning labels more effective and for people to be aware of the hazards of smoking. The amendments shall be implemented starting from July 1, 2020. Reducing the Demand for Tobacco ◎ The third edition of graphic warnings on cigarette packages 39