Page 121 - TAIWAN TOBACCO CONTROL ANNUAL REPORT 2019

Item 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Foreign language Incidences of tobacco depictions 491 1,174 623 332 426 356 321 536 602 612 943 Average incidence of tobacco depictions per movie 15 24 26 14 13 17 23 20 16 20 23 Table 3-3 shows research data in the field of tobacco product depictions in movies. The foreign movie "Live by Night" (121 incidences) was the movie with the most tobacco product depictions among the 100 movies which were surveyed in 2017 followed by "Gold" (62 incidences). In short, tobacco product depictions appear in these two movies every minutes on average. Research data in the field of tobacco product depictions in movies. The foreign movie "GATAO 2" (235 incidences) was the movie with the most tobacco product depictions among the 100 movies which were surveyed in 2018, in short, tobacco product depictions appear in this movie half minutes on average, followed by "Darkest Hour" (134 incidences) and followed by "Terminal" (121 incidences). (Table 3-3) Table 3-3 A list of top movies of 2018 vs. tobacco product depictions Movie name Numberf of Incidences of tobacco depiction Rating Language GATAO 2 235 R Mandarin Darkest Hour 134 P English Terminal 121 PG15 English Molly's Game 94 PG15 English Den of Thieves 78 PG15 English All the Money in the World 73 PG15 English Call Me by Your Name 71 PG15 English The Trough 40 PG15 Mandarin The Post 31 P English The Music of Silence 29 G English Tag 28 PG12 English Red Sparrow 28 R English 1987: When the Day Comes 27 PG12 English C'est la vie! 26 G English The Shape of Water 25 G English Note: this table only lists movies with over 10 incidences of tobacco depictions. Over many years, cartoons have always been the program type with the most tobacco product depictions among the 5 major TV program types. Monitoring of tobacco product depictions in TV programs in 2018 reveal that cartoons still contain the highest number of tobacco product depictions. The research findings listed in table 3-4 indicate that the longest-running cartoon series "One Piece" is still at the top of the list as far as tobacco product depictions are concerned. Tobacco related information appears an average of 1.00-17.86 times in every episode of this cartoon series. 119 Research, Monitoring, and International Exchange