Page 89 - TAIWAN TOBACCO CONTROL ANNUAL REPORT 2019

Ban on Tobacco Advertising, Promotion, and Sponsorship Experiences from around the world showed that tobacco industry would often act under the guise of public welfare and charity and secretly expose people to their messages and products. Thus,many countries have policies that prohibit the use of tobacco advertisements, promotions, and sponsorship. Inspection of Violating Law on Tobacco Advertising and Promotion The promotion or advertising of tobacco products shall not employ the following methods: 1. Advertising through radio, television, film, video, electronic signal, internet, newspaper, magazine, billboard, poster, leaflet, notification, announcement, reference manual, sample, posting, display, or through any other written, illustrated form, item or digital recording device. 2. Using journalist interviews or reports to introduce tobacco products, or using other people's identity without proper authorization to conduct promotion. 3. Using discount to sell tobacco products, or using other items as gift or prize for such sales. 4. Using tobacco products as gift or prize for the sale of other products or for the promotion of other events. 5. Packaging tobacco products together with other products for sale. 6. Distributing or selling tobacco products in forms of individual sticks, in loose packs or sheathed. 7. Using merchandises with brand names or trademarks identical or similar to tobacco products in conducting promotion or advertising. 8. Using tea parties, meal parties, illustration conferences, testing events, concerts, lectures, sports or public interest events, or other similar methods to conduct promotion or advertising. 9. Any other methods prohibited by competent authority at the central government level through public notice. However, tobacco companies will still advertise and promote tobacco products in order to expand their market. To safeguard public interests and health, local health bureaus must act in accordance to the law and check for illegal tobacco advertisements and promotions. From 2009 to 2018, a total of 4,277,342 inspections were carried out throughout Taiwan with a total of 108 citations issued. The top violations listed in Article 9 were: Item 1: Advertising through radio broadcasts, television, film, video, electronic signal, Internet, newspaper, magazine, billboard, poster, leaflet, notification, announcement, reference manual, sample, posting, display or text, picture, item or digital recording device (105/169, 62%). Item 3: Using discounting to sell tobacco products, or using other items or gifts for such sales (35/169, 21%). Item 4: Using tobacco products as a gift or prize for the sale of other products or for promotion of other events (14/169, 8%). Item 87 Reducing the Supply of Tobacco