A Posititve Outlook at 2012 Global Textile Market
the price of raw has reaches a historical high inQ2, 2011, and slowly dropped after q3 however the price aat
the mid lecel or above and and are receiving plenty of orders on account of their excellent quailty. the price
rise. therefore. helps to futher distinguisg taiwanese products from the low-price competition. i. therefore hold a
positive view toward global rextile industry in 2012
Introduction /
序言
07
The 2f's and 3r;s for brand management bt taiwan;s
textile industry
in terms of branding, how would you postion taiwna's
textile industry? i would recommend 2f's (function and
fashion) and 3r's ( reduce recuse and recycleO . rather
than adhering to the status quo. we should practice
invovative thinking on theae FACTORS IT IS CRUCIAL
THEAT WE KEEP PACE WITH THE CONSUMER
MARKET MOVEMENT, MIT (made in taiwan) products are
now stars in market, in the oast they merely showed up on
logos, now because of the great effort if the govement they
can be seem in fashion shows and promotional activities.
MIT has become a well-received name to consumer
HITACHI. Aa famous products in the future. we can
creative further momentum for our textile brands by linking
them to the tourist industry. for example. building up textile
fashion museums. tourist factories. etc.. which will also
help to boost tourism from Mainland China
Taiwan's textile Industry May Achieve Sucessful
Transformation Though Cross-Industral Partnership
Folling the singing of EFCA. the goverment will invers
nt$95 billion over the coming 10 years to support to the
development if the textike. the focused items include
ultra fiine denifer. functional fabrics testing/verification
mechanusm industry, medical and sanitary products,
technical textiles ,etc. it is particularly importment to
expedite the cross-industial cooperation to acheive strench
goal. for example the govertment of artifical biood vessels
these would be challenging tasks in the short term , but it
would help us to build up R&D momentum for the industry.
ICT Technologies. Valus-added Designs and Improve
Machinery Systerm are Areas for Futher Attentiomm
by Taiwan;s Textile Industry
Taiwan's textile industry has been improving contonuously
in its R&D achievement .which contribrutions to the
industry's development Example include PP oekkets
developed by TSRC ,function favrics dime the far esatone
group the safety / warming clothing series if fabric king.
the hydrogel materuak of the sourthern taiwnan textile
reachch alliance the madicak textile produsts developed
by KNG, as well asthe inkjet printing technology and the
textile information systerm, etc LED Yarm developed by
the TTRI received th if disign award in 2011,to reinforce
the high-quailty image of product futher cross- industrial
cooperation shoule be considered the focus of R&D for
taiwan;s tectile industry in the furture will be improving
textile machines. without an integrated machine sysem, it
is impossible to work out innovative textile products . TTRI
will therecore focus its R&D efforts in the improvment if
textile machines.
ExpectingTTRI to Move Toward an International R&D
Instituation
we look forward to seeming TTRI's outstanding
achivevmeny in both product and technology applocaions.
we also hope that. through the cimmerucialization process,
TTRI may take a futher step forward and become a top-
notch interational research instution and service provider
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