A recognized name of innovation with added value
Taiwan Excellence is the highest accolade awarded to products that encapsulate
innovalue. Formerly known as the Symbol of Excellence (SOE), Taiwan Excellence was
set up in 1992 to encourage Taiwan industries to upgrade and incorporate innovalue
into their products.
Taiwan Excellence winners not only represent the most revolutionary, high quality,
high value added products made by Taiwan. They epitomize Taiwan’s unique genius
in using innovation to create added value in the design and manufacturing of
leading-edge products.
Mark of excellence, trust, and innovation
The symbol of Taiwan Excellence is a distinctive, proprietary logo and the unique
trademark for Taiwan’s innovalue. It heralds Taiwan’s ascent to world-class quality in
product innovation, design and manufacturing, representing the highest standards
which Taiwan products must meet to maintain its competitive edge in the global
markets.
The Bureau of Foreign Trade, Ministry of Economic Affairs, retains exclusive rights
to this mark, which has been registered in over 90 countries by the Taiwan External
Trade Development Council, or TAITRA.
The Taiwan Excellence Graphic Identity System, which consists of six interwoven
arcs, has its origins in the traditional Taiwanese cultural affinity for “completeness” or
“wholeness”.
Taiwan Excellence
台灣精品
2012
Taiwan Excellence
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